Safe & Sober ATV PSA

Kim Mitchell and members of the Safe and Sober Awareness Committee (S&SAC) give the THUMBS UP to all ATV operators who plan on being safe on the trails this fall. Not drinking prior to operating an ATV and wearing your helmet are positive choices and go a long way in reducing serious injury and death on Ontario trails and roadways. The S&SAC is pleased to announce and provide another of a series of public service announcements (PSA) for use at media outlets and social media sites. These PSA’s are a result of an innovative partnership with Canadian Rock icon Kim Mitchell and Alert Music Inc.

Kim Mitchell and the Safe and Sober Awareness Committee want to remind people that every choice has a consequence. If you are driving, no matter what the vehicle, be smart and make the right decision, don’t drink and drive, “GO FOR SODA”

Kim Mitchell ATV Safe & Sober Awareness photo

Photograph Credits from left to right: -Ontario Provincial Police Constable Susan Jessop, Canadian Rock icon Kim Mitchell, Ontario Provincial Police Constable (retired) David Hobson, Midland Police Constable Aaron Coulter.